So many articles, posts and talks nowadays drone on about how to optimize for conversions, generate leads, and "growth hack" (for lack of a worse term). Marketers and designers love to talk about how they caused an engagement graph to move up and to the right. What we rarely hear about are the fundamental privacy and/or trust rules they ignored -- or worse, broke -- along the way.
This talk from Mike Montiero ( <- Links to his twitter profile which is arguably NSFW) delivers a swift smack-upside-the-head to every one of us who have sacrificed what we think is right for what we're told to do or what we think we need to do to impress those we report to.
As builders, marketers and designers, we have the power to please, empower, irritate and destroy those who trust us with their information. Let's do more of the former and less of the latter.